My Process
Research//Strategy
Data-informed decisions lead to better outcomes. I conduct user research, competitive analysis, and stakeholder interviews to understand the problem space. This strategic foundation ensures design solutions are grounded in real user needs and business objectives.
Information architecture
Workshops//Ideation
User flows
Analytics review to identify pain points and opportunities
Accessibility audits
Affinity mapping and synthesis of research findings
User interviews//stakeholder discussions
Competitive analysis
User personas//journey mapping
Usability testing//heuristic evaluations
Data analysis//user behavior insights
Design
Ideas become tangible through iterative design. I create wireframes, high-fidelity UI mockups, and interactive prototypes that bring concepts to life. Each iteration is an opportunity to refine, test, and improve the user experience.
Color theory//accessibility
Iconography
Grid systems//spacing
Design specifications//redlines for development
Style guides//documentation
Design QA//review
Visual design//brand alignment
Wireframing
High-fidelity mockups
Design systems//component libraries
Responsive design
Typography//hierarchy
Prototype
dashboard prototype video with interactions
Interactive prototypes are powerful communication tools. I use prototyping to bring designs to life, making it easier for stakeholders to provide meaningful feedback and for developers to understand intended interactions. Whether it's a simple click-through or a complex multi-step flow, prototypes help everyone see and feel the user experience.
User testing-ready
Developer handoff specs
Varying fidelity levels
Accessibility considerations
Interactive prototypes
Design system integration
Interaction states
Micro-interactions
Get In Touch
Ready to bring your vision to life? Let's discuss how my design process can help solve your challenges and create exceptional user experiences.